Work With Me

Work with me. Here’s why.

Some wine writers inform. I move people.

With more than two decades shaping consumer opinion — through my Toronto Star column, television, and one of Canada’s most trusted wine voices on social — I bring brands something rare: an audience that doesn’t just follow me, but acts on what I say.

I only recommend wines I believe in. Wineries sometimes sponsor segments on my Instagram account but have no role in the selection of the wines I feature or my opinions of those wines. The same holds true for sponsored segments featuring other drinks and products.

Every piece of content I create—across social, television and experiential—is crafted with the same editorial rigour that built my reputation. Every result is documented and reported.

I see value in sharing great products and experiences with my audience. And brands see value in working with me to:

• Reach purchase-ready consumers across print, screen, and social

• Build brand credibility through a voice consumers already trust

• Generate measurable, reportable impact at every touchpoint

Scroll to explore opportunities to work with me.

Sip Tip

Wine or Drink Recommendation

Turn curiosity into brand action.

I bring your wine or drink to life for a highly engaged audience that trusts my palate — and acts on my recommendations.

Each Sip Tip drives measurable brand awareness, product discovery, and social momentum among consumers who are actively seeking their next great drink.

• Reach passionate, purchase-ready wine/spirits consumers

• Build credibility through a trusted editorial voice

• Generate documented, reportable social impact

Results report included with every Sip Tip.

On Premise Support

Turn an upcoming event into a must-attend moment

I bring your event to the attention of an engaged, experience-hungry audience — building anticipation before I arrive and amplifying energy on the ground. Awareness converts to ticket sales. Excitement converts to foot traffic.

Each on premise engagement drives measurable awareness and attendance among consumers who are actively looking for their next great experience.

• Reach a socially active audience ready to show up

• Build event credibility through trusted endorsement

• Generate documented, reportable social impact

Results report included with every engagement.

One Special Bottle

Turn a remarkable wine or spirit into a story people remember.

I go beyond the tasting note — exploring the provenance, craft, and table moments that make your wine or spirit worth seeking out. My audience doesn’t just listen. They take note, and they buy.

Each One Special Bottle segment builds deep brand credibility and lasting audience connection among consumers who value the details behind the glass.

• Reach passionate wine lovers hungry for discovery

• Build brand authority through immersive editorial storytelling

• Generate documented, reportable social impact

Results report included with every One Special Bottle segment.

Lifestyle Tip

Turn everyday moments into brand awareness.

I weave your product or service into the aspirational lifestyle my audience actively emulates — reaching affluent, style-conscious consumers who are primed to discover, try, and buy.

Each Lifestyle Tip builds brand affinity and drives consumer action among an audience that looks to me for what’s worth having.

• Reach a stylish, trend-forward audience beyond the wine world

• Build demand through trusted lifestyle endorsement

• Generate documented, reportable social impact

Results report included with every Lifestyle Tip.

Behind the Scenes

Let your spokesperson directly reach my audience.

I sit down with your spokesperson for a polished, compelling conversation that humanizes your brand and builds genuine consumer confidence. My audience’s trust travels with me—into every conversation I have on camera.

Each Behind the Scenes segment drives brand confidence and audience engagement among consumers who respond to authenticity.

• Reach an engaged audience primed for brand storytelling

• Build spokesperson credibility through trusted editorial association

• Generate documented, reportable social impact

Results report included with every Behind the Scenes segment.

Private Tours and Tastings

I partner with leading wineries to bring fine-wine consumers directly to your estate through curated, small-group visits of up to 10 guests.

As an experienced event orchestrator, I manage the process end-to-end: guest curation, promotion, and on-site hosting. Experiences can include barrel tastings, vineyard walks, and hosted lunches with your principal or winemaker.

The result is a turnkey, high-touch engagement that drives DTC sales, deepens brand loyalty, and generates meaningful social exposure—without operational strain on your team.

Packages are bespoke.

Domestic and international partnerships available.

Destination Storytelling to a Broad, Engaged Audience

Turn a destination into a journey people plan.

I bring the world's great wine regions, culinary capitals, and travel experiences to life for an wine-savvy, sophisticated audience that doesn't just dream about travel — they book it.

As a Toronto Star travel contributor and television host, I bring the same editorial rigour to destination storytelling that has made me one of Canada's most trusted lifestyle voices. My audience follows me from the page to the plane.

• Reach target, travel-ready consumers primed to explore and spend

• Build destination credibility through trusted, on-the-ground storytelling

• Generate documented, reportable social impact across multiple platforms

• Results report included with every project.

Domestic and international partnerships welcome.