Work with me

How I Work

I only feature wines and products I genuinely recommend — in my Toronto Star column, in my books, in my own writing, and in sponsored partnerships alike. The standard for what earns my platform never changes.

My Toronto Star column accepts no commercial relationships. Across my own social channels and broadcast work, I partner with select brands on clearly disclosed sponsored content. Sponsorship pays for amplification — never to influence what I'll feature.

Work with me. Here's why.

My audience doesn't just follow me. They act on what I say.

With more than 20 years writing about wine — including more than a decade as the Toronto Star's contributing wine columnist — I bring brands editorial credibility, a discerning palate, and a broad and deep community of wine and spirits lovers who've learned to trust both.

Every piece of content I create — across social, broadcast, and experiential — is crafted with the same editorial rigour that built my reputation. Every result is documented and reported.

Brands work with me to:

Reach purchase-ready consumers

Build brand credibility through a trusted voice

Generate measurable impact at every touchpoint

Skip ahead: For Agents · For Agents, Wineries & Producers · For Tourism Boards & Destination Partners

For Agents, Wineries & Producers

Activate your portfolio — or your estate — with an editorial voice consumers trust.

Strong portfolios and strong producers deserve more than placement. They deserve narrative. I work with agents, wineries, and producers to bring wines and spirits to life for an audience that doesn't just follow recommendations — they act on them. Whether you're launching a new producer into the Canadian market, supporting a key listing, building momentum around a featured vintage, or driving direct-to-consumer engagement at the estate, I create editorially-rigorous content that drives discovery, builds credibility, and delivers measurable consumer response.

Sip Tip

Reveals a wine or drink recommendation.

I bring your wine or drink to life for a highly engaged audience that trusts my palate — and acts on my recommendations. Each Sip Tip drives measurable brand awareness, product discovery, and social momentum among consumers who are actively seeking their next great drink.

Reach passionate, purchase-ready consumers

Build credibility through a trusted editorial voice

Generate documented, reportable social impact

Results report included.

One Special Bottle

Turns a remarkable wine or spirit into a story people remember.

I go beyond the tasting note — exploring the provenance, craft, and table moments that make a wine or spirit worth seeking out. My audience doesn't just listen. They take note, and they buy.

Reach passionate wine lovers hungry for discovery

Build brand authority through editorial storytelling

Deliver measurable social reach and engagement

Results report included.

Behind the Scenes

Puts your spokesperson in front of my audience.

I sit down with your spokesperson for a thoughtful, on-camera conversation that humanizes the brand and builds genuine consumer confidence. The trust I've earned with my audience travels into every interview I host — and onto every brand I introduce.

Reach an engaged audience with brand storytelling

Position your spokesperson alongside a trusted journalist

Deliver measurable social reach and engagement

Results report included.

On Premise Support

Turns an upcoming event into the one people don’t want to miss.

I bring your event to the attention of an engaged, experience-hungry audience — building anticipation before I arrive and amplifying energy on the ground. Awareness converts to ticket sales. Excitement converts to foot traffic.

Reach socially active audiences ready to show up

Build event credibility via trusted endorsement

Generate documented, reportable social impact

Results report included.

Private Tours and Tastings

I partner with leading wineries to bring discerning wine lovers directly to your estate through intimate, hand-selected visits of up to 10 guests.

As an experienced event orchestrator, I manage the process end-to-end — from guest curation and promotion to on-site hosting. Experiences can include barrel tastings, vineyard walks, and hosted lunches with your winemaker or estate principal. The result is a turnkey, high-touch engagement that drives direct-to-consumer sales, deepens brand loyalty, and generates meaningful social exposure — all without adding to your team's workload.

Packages are bespoke. Domestic and international partnerships available.

For Tourism Boards & Destination Partners

Turn a destination into a journey wine-savvy travellers plan.

The wine traveller is a high-value visitor — informed, curious, and ready to spend on the experiences that matter. As a Toronto Star travel contributor and television host, I bring the same editorial rigour to destination storytelling that has built my reputation as one of Canada's most trusted lifestyle voices. I partner with tourism boards, regional bodies, and destination marketers to reach an audience that doesn't just dream about travel — they book it.

Destination Storytelling

Turn a destination into a journey people plan.

I bring the world's great wine regions, culinary capitals, and travel experiences to life for a wine-savvy, sophisticated audience that doesn't just dream about travel — they book it.

As a Toronto Star travel contributor and former television host, I bring the same editorial rigour to destination storytelling that has made me one of Canada's most trusted lifestyle voices. My audience follows me from the page to the plane.

Reach travel-ready consumers

Build destination credibility through a trusted source

Generate impact across multiple platforms

Results report included.

Domestic and international partnerships welcome.

Lifestyle Tip

Turns a destination's hidden detail into an aspirational moment.

Beyond the iconic vista or signature dish, the lifestyle moments that make a destination memorable — a market stall, an artisan workshop, a local ritual. I bring these moments to a stylish, trend-forward audience that books based on the texture of a place.

© Carolyn Evans Hammond